Trendbased
Trendbased is a term used to describe a class of analytical approaches that prioritize long-term trends in data over short-term fluctuations. It refers to methodologies and decision-making practices that seek to identify persistent trajectories in variables such as sales, user engagement, market share, or technology adoption, and to base forecasts and strategy on those trajectories rather than on isolated spikes or noise.
Origins and scope: The concept emerged in data analytics and strategic planning as organizations sought more
Methodology: Trendbased analysis typically combines time-series decomposition, smoothing, and trend estimation with regression or machine learning
Applications: It informs product roadmaps, marketing mix optimization, capacity planning, and risk assessment in sectors with
Limitations: Trendbased methods can underperform when structural breaks occur, during regime changes, or in markets characterized
See also: Time-series analysis; forecasting; smoothing techniques.