Tostitos

Tostitos is a brand of tortilla chips and related dips produced by Frito-Lay, a division of PepsiCo. The brand is marketed as a snack for social gatherings, especially in the United States and other parts of North America. The name is a marketing choice intended to evoke a Spanish-speaking snacking tradition.

The Tostitos product line includes tortilla chips in a variety of shapes and flavors, often designed to pair with salsas, queso dips, and other accompaniments sold under the Tostitos label. In addition to chips, the brand has offered a range of dips and salsas, including cheese dips and tomato-based sauces. Product availability varies by market and over time as new formats and flavors are introduced.

Chips are typically made from corn and vegetable oil and may come in white, yellow, or blue corn varieties depending on the product. Packaging is primarily bagged snacks, sold in single-serve and multi-pack formats for retail and food service settings. The brand has a broad distribution in North America and is exported to other regions, where it competes with other tortilla chip brands.

As part of PepsiCo’s snack portfolio, Tostitos participates in marketing campaigns that emphasize sharing and social occasions, such as gatherings and sporting events. The brand has long been associated with casual entertaining and parties.