Tarbijamarketingus
Tarbijamarketingus, also known as consumer marketing, refers to the strategies and tactics used by businesses to promote and sell products or services directly to individual consumers. This contrasts with business-to-business (B2B) marketing, which focuses on selling to other organizations. The primary goal of consumer marketing is to understand consumer needs, desires, and behaviors, and then to create and deliver offerings that satisfy those demands effectively.
Key elements of consumer marketing include product development, pricing strategies, distribution channels, and promotional activities. Product
Promotional activities are perhaps the most visible aspect of consumer marketing. These can encompass advertising (on
Effective consumer marketing relies on thorough market research to identify target audiences, understand their purchasing habits,