Takuten

Takuten, also known as "8 points" or "80 points," is a Japanese term commonly used in retail and e-commerce to describe a customer loyalty program that awards points to shoppers based on their purchases. The system is designed to encourage repeat business and customer retention by offering rewards for spending.

In the context of Japanese retail, takuten typically refers to a points-based system where customers earn one point for every 100 yen (approximately one US dollar) spent. These points can be redeemed for discounts, free products, or other benefits, depending on the retailer’s policies. The term "takuten" itself is derived from the Japanese word "takutei," meaning "fixed" or "determined," reflecting the structured nature of the rewards.

Takuten programs are widely used across Japan, from large department stores like Takashimaya and Mitsukoshi to smaller convenience stores and online platforms. Many retailers offer additional perks, such as bonus points for first-time purchases, seasonal promotions, or membership discounts. Some programs also allow points to be transferred or combined with other loyalty schemes.

The concept of takuten has influenced similar loyalty systems globally, though the specifics of how points are earned and redeemed may vary by region. In Japan, the system is deeply embedded in consumer culture, often integrated with digital payment methods like credit cards and mobile wallets for seamless point accumulation and redemption. While primarily associated with physical retail, takuten principles also extend to digital services, further solidifying its role in modern Japanese commerce.