Tagastusmäär

Tagastusmäär is an Estonian term that translates to "return rate" or "return percentage." It is a key performance indicator used in various contexts, particularly in e-commerce and retail, to measure the proportion of goods or services that are returned by customers relative to the total number sold.

The calculation of tagastusmäär is straightforward. It is typically expressed as a percentage and is determined by dividing the number of returned items by the total number of items sold during a specific period. For example, if a company sells 1,000 items and 50 of them are returned, the tagastusmäär would be 5% (50 / 1,000 * 100).

A high tagastusmäär can indicate several potential issues. These might include problems with product quality, inaccurate product descriptions or images online, sizing issues in apparel, or dissatisfaction with the product's performance or value. Conversely, a low tagastusmäär generally suggests customer satisfaction with the products and services offered.

Businesses monitor tagastusmäär closely to identify trends, address underlying problems, and improve their offerings. Analyzing the reasons for returns can provide valuable insights for product development, marketing strategies, and customer service improvements. Managing and reducing tagastusmäär is often a strategic goal for companies aiming to increase profitability and enhance customer loyalty.