TVtjänster

TVtjänster is a term used to describe the various ways audiences access television content. The category includes linear television, delivered through traditional channels on a fixed schedule via terrestrial, satellite, cable, or IP-based networks; and non-linear on-demand services, where viewers select programming and can access episodes or films at any time. Over-the-top streaming services (OTT) delivered over the internet have become a dominant form of TVtjänster, offering subscription-based, ad-supported, or transactional models.

Access to TVtjänster typically occurs through smart TVs, set-top boxes, streaming devices, gaming consoles, or mobile apps. Business models include subscription video on demand (SVOD), advertising-based video on demand (AVOD), and transactional video on demand (TVOD), often offered standalone or bundled with broadband or telecom services. Content rights, licensing, and geographic availability shape catalogs, language options, and pricing, with digital rights management protecting material.

Across markets, TVtjänster coexist with traditional broadcast and hybrid offerings, influencing consumer behavior such as cord-cutting and the creation of personal libraries with offline viewing and recommendations. Ongoing developments focus on personalization, multi-device support, higher video quality formats, and accessibility features like subtitles and dubbing.

Regulation varies by country. Public-service broadcasters remain important in some jurisdictions, while others emphasize competition, consumer protection, and cross-border licensing. In Sweden, TVtjänster operate alongside public-service and commercial providers within frameworks that balance universal access with market dynamics.