Suositushinta

Suositushinta, literally “recommended price,” is a price published by a manufacturer, distributor, or importer that serves as a suggestion for retailers regarding the selling price of a product. The term is common in Finland and other Nordic contexts and is analogous to the suggested retail price (SRP) or recommended retail price (RRP) used in many markets. The suositushinta is not legally binding; retailers are free to set their own prices based on competition, demand, promotions, and other market factors.

In practice, suositushinta functions as a pricing benchmark that can influence consumer expectations and brand positioning. It is often used in price lists, product packaging, catalogs, and communications to retailers. Online platforms and price-comparison sites may display the suggested price to help consumers assess discounts, but the final sale price can differ.

Legal and regulatory considerations vary by jurisdiction. In many markets, outright resale price maintenance—mandating a fixed price for retailers—is restricted or prohibited. A suositushinta typically constitutes marketing communication or a benchmark rather than a binding rule, provided it is not presented in a misleading or deceptive manner. Industry norms can differ by sector, with some goods subject to additional pricing norms or regulations.

Overall, suositushinta serves as a guideline for pricing strategy and consumer reference, rather than a mandatory price point. Sales and promotions ultimately determine the price at the point of sale.