Suositushinta
Suositushinta, literally “recommended price,” is a price published by a manufacturer, distributor, or importer that serves as a suggestion for retailers regarding the selling price of a product. The term is common in Finland and other Nordic contexts and is analogous to the suggested retail price (SRP) or recommended retail price (RRP) used in many markets. The suositushinta is not legally binding; retailers are free to set their own prices based on competition, demand, promotions, and other market factors.
In practice, suositushinta functions as a pricing benchmark that can influence consumer expectations and brand positioning.
Legal and regulatory considerations vary by jurisdiction. In many markets, outright resale price maintenance—mandating a fixed
Overall, suositushinta serves as a guideline for pricing strategy and consumer reference, rather than a mandatory