RRP

RRP stands for Recommended Retail Price, a price suggested by a producer, distributor, or brand to retailers as the price at which a product should be offered to consumers. The RRP serves as a guideline rather than a mandate, and retailers may set actual selling prices based on demand, competition, and promotional objectives.

The RRP is often used in advertising and packaging to inform consumers about expected value and to facilitate price comparisons across retailers and markets.

While the RRP can help maintain a consistent brand image, it does not legally bind retailers in most jurisdictions; retailers may price above or below the recommended level unless there are explicit resale price agreements, such as minimum advertised price (MAP) policies in some markets. Price discrimination or promotions can also lead to prices that diverge from the RRP.

In practice, RRP varies by region and product. It is common in the UK, Australia, and other Commonwealth countries, and is frequently aligned with the term MSRP in those markets. Sectors such as electronics, toys, cosmetics, and household goods commonly reference an RRP to guide pricing and consumer expectations.

Consumers should note that the actual sale price can differ from the RRP due to promotions, discounts, or retailer-specific pricing strategies.