Suoramyynti

Suoramyynti, or direct selling, refers to the sale of goods or services directly to consumers away from fixed retail locations. The sales are typically conducted through a network of independent distributors who act as salespeople, trainers, and, in some cases, recruiters. Products may be demonstrated in homes, at parties, in one-to-one presentations, or via online platforms. Participants often operate as independent contractors and earn commissions on their sales, with additional bonuses for recruiting new distributors or reaching targets. The model may involve purchasing a starter kit or maintaining inventory, though terms vary by company.

Common formats include door-to-door selling, home party plans, and social selling through personal networks or social media. Direct selling can be part-time or full-time and is used across many sectors, from cosmetics and household goods to wellness products. In Finland and across the European Union, direct selling is governed by general consumer protection rules that require clear contracts, truthful advertising, and the right of withdrawal for most consumer purchases.

Regulation and industry practices vary by jurisdiction. General consumer protection laws address accuracy of product claims, fair contracting, and return rights, while many places prohibit pyramid schemes and require clear disclosure of compensation plans. Some markets maintain industry associations that promote ethical conduct and provide complaint mechanisms; enforcement is carried out by consumer authorities or competition regulators. Advantages cited for suoramyynti include flexible work arrangements and the ability to reach customers outside traditional stores. Criticisms focus on income variability, emphasis on recruitment, and the risk of high upfront inventory costs or misleading claims. See also: direct selling, multi-level marketing, pyramid scheme, consumer protection.