Stratégia
Stratégia is a plan or set of guiding principles designed to achieve long-term goals under conditions of uncertainty. The term derives from the French stratégie, from Greek stratēgia, meaning the office or art of a general; the root elements refer to leading an army in battle. In modern usage, strategy refers to the overarching approach that determines how resources are allocated and actions chosen to create a desired future state. It is distinct from tactics, which are the specific actions taken to win battles or achieve interim targets.
Strategy is employed across domains such as military, business, politics, sports, and nonprofit activity. In business,
The strategic process typically includes setting objectives, performing environmental scanning and internal analysis, generating and selecting
Effective strategy requires ongoing monitoring, learning, and adaptation as conditions change. Critiques note that strategy can