Strategibruk

Strategibruk is a term used in Norwegian management literature to denote how strategy is used in day-to-day operations to steer an organization. It covers the activities, decisions, and routines through which strategic intents are translated into action, rather than merely written plans.

The concept is closely related to strategy implementation and to the strategy-as-practice perspective, which emphasizes the roles of managers and employees in enacting strategy through sense-making, negotiation, and initiative.

Key dimensions include alignment between strategy and operational activity, governance and decision rights, leadership and culture, information flows and performance measurement, and organizational learning. Strategibruk also involves resource allocation, prioritization, and the design of processes that embed strategic priorities into daily work.

Practically, strategibruk involves translating strategy into concrete objectives, dashboards or scorecards, and routines for monitoring progress; it requires communication, coordination across units, and mechanisms for feedback and adaptation.

Scholarly work on strategibruk highlights risks such as strategy becoming rhetoric if not enacted, or misalignment between top management intents and frontline actions. Effective strategibruk thus combines clear goals with participatory execution, ongoing learning, and flexible governance.