Sidosryhmäkartta

A sidosryhmäkartta, often translated as a stakeholder map, is a visual tool used in project management, business strategy, and public relations to identify and analyze an organization's or project's stakeholders. Stakeholders are individuals, groups, or organizations that have an interest in, or can be affected by, the outcomes of a project or the operations of a business.

The primary purpose of a sidosryhmäkartta is to provide a clear overview of who these stakeholders are and to understand their relationship to the subject matter. Typically, a sidosryhmäkartta categorizes stakeholders based on two key dimensions: their level of interest or influence, and their attitude or support towards the project or organization. For example, stakeholders might be plotted on a matrix with "high influence" and "low influence" on one axis, and "high interest" and "low interest" on the other.

By mapping stakeholders in this way, organizations can better tailor their communication strategies and engagement efforts. For instance, high-influence, high-interest stakeholders require close management and active involvement, while low-influence, low-interest stakeholders may only need to be monitored. The sidosryhmäkartta helps prioritize resources and ensures that key parties are appropriately engaged, which can be crucial for successful project execution and achieving strategic objectives. It is a dynamic tool that should be reviewed and updated as stakeholder interests and influence may change over time.