Sidosryhmäkartat

Sidosryhmäkartat, often translated as stakeholder maps, are visual tools used in project management, business strategy, and public relations to identify and analyze the individuals, groups, or organizations that have an interest in or are affected by a particular project, decision, or initiative. These maps help to understand the relationships between different stakeholders and their potential influence or impact.

The creation of a sidosryhmäkartta typically begins with brainstorming all possible stakeholders. This can include internal groups like employees and management, as well as external entities such as customers, suppliers, government agencies, community members, and competitors. Once identified, stakeholders are usually plotted on a matrix or diagram based on their level of power or influence and their level of interest in the project.

Commonly, a two-by-two matrix is used, with one axis representing power/influence (low to high) and the other representing interest (low to high). This categorization helps in developing tailored engagement strategies. For example, stakeholders with high power and high interest (key players) require close management and active involvement, while those with low power and low interest may only need monitoring.

Sidosryhmäkartat are dynamic and should be reviewed and updated as the project progresses and stakeholder positions or relationships change. They facilitate better communication, risk management, and the development of effective strategies for gaining support and mitigating opposition from various parties involved.