Serviceinnovation
Service innovation refers to the development and implementation of new or significantly improved services or service delivery processes that create greater value for customers and for organizations. It encompasses changes to the service concept, the customer experience, the delivery system, and the enabling technologies and business models. Unlike product innovation, which centers on tangible goods, service innovation emphasizes intangibles, co-creation with customers, and the integration of people, processes, and technology.
Key dimensions include the service concept (the value proposition and intended outcomes for customers), the service
Approaches used to generate service innovations include design thinking, lean startup, agile development, and other customer-centric
Examples range from self-service kiosks and mobile apps to platform-based ecosystems, predictive maintenance services, remote monitoring,