Salgsleder

Salgsleder is a job title used in Scandinavia to denote the leader of the sales function, equivalent to the sales manager or head of sales. In Norway and Denmark, the salgsleder typically heads the sales department and may report to a chief commercial officer, business unit director, or CEO.

Responsibilities of the salgsleder include developing and implementing the sales strategy, setting sales targets and budgets, recruiting and managing the sales team, coaching and performance reviews, forecasting revenue, and managing key customer relationships. The role involves coordinating with marketing, product management, and finance to align offers, pricing, and contracts, as well as shaping pricing strategies and discounting policies. The salgsleder is often involved in major negotiations and in cultivating long-term customer partnerships.

Qualifications for the role commonly include a bachelor’s degree in business, economics, marketing, or a related field, along with several years of sales experience and proven leadership ability. Essential skills include people management, strategic thinking, data analysis, proficiency with CRM systems, negotiation, and strong communication. Industry experience and familiarity with the company’s products and markets are highly valued.

In organizational practice, the salgsleder may oversee major accounts, set regional or product-area sales plans, and ensure customer retention and long-term growth. Key performance indicators typically include revenue growth, quota attainment, average deal size, churn, and forecast accuracy. The role is evolving with greater emphasis on data-driven selling, digital tools, and closer cross-functional collaboration across marketing, product, and finance.