Reklamebaseret

Reklamebaseret is a forretningsmodel where revenue primarily comes from advertising rather than direct payments from users. It is common in digital media, websites, mobile apps, and streaming services, enabling free or low-cost access to content and services.

The model operates by providing content or features to a broad audience and selling ad space or impressions to advertisers. The platform may display display ads, video ads, audio ads, or native advertising, and can use programmatic auction systems to buy and sell impressions in real time. User data and behavior are often used to target ads, through cookies or device identifiers, raising privacy considerations and regulatory requirements such as GDPR in Europe.

Key economic factors include the size of the audience, engagement levels, fill rate (the share of available ad space sold), and effective cost per mille (eCPM). Revenue scales with audience reach and ad effectiveness, but can be volatile due to market demand, seasonal trends, or changes in ad-blocking technology.

Advantages of reklamebaseret models include broad access for users, potential for rapid scaling, and the ability to monetize free services. Disadvantages include dependence on advertiser demand, sensitivity to brand safety issues, potential ad fatigue among users, and privacy concerns. The approach can also influence content strategies, sometimes incentivizing higher engagement or sensational content to maximize impressions.

Variations of reklamebaseret models include hybrid approaches that combine advertising with subscriptions or donations, or tiered access with premium ad-free options. The term is widely used in Danish and Norwegian contexts to describe ad-supported digital services.