Rebaja

Rebaja is a term in Spanish that refers to a reduction in price offered by retailers. It denotes a discount applied to merchandise or services and is typically signaled by a lower price than the item’s previous price. The word comes from rebajar, a verb meaning to lower or reduce.

Usage and regional variation: In Spain, rebajas are commonly associated with seasonal sales, occurring twice a year and lasting several weeks, with signs such as "rebajas" or "rebajado" on discounted items. In many Latin American countries, rebaja or rebajas are used similarly to indicate discounts, while other terms like descuento (discount), oferta (offer), or promoción (promotion) are also common.

Types and contexts: Rebajas can be seasonal or promotional. Seasonal or "rebajas de temporada" typically aim to clear inventory and introduce new stock. Clearance sales, or liquidación, are closely related. Back-to-school, holiday, and end-of-line promotions are common examples of rebajas.

Regulatory and consumer aspects: Price reductions are subject to consumer protection laws that govern how discounts are displayed and advertised. In many jurisdictions, retailers must show both the original price and the discounted price or quantify the discount (percentage or amount) to ensure transparency.

Impact: Rebajas serve to attract customers, boost sales, and move stock, while influencing shopping behavior and price perception.