ReachDatas

ReachDatas is a data analytics platform that aggregates and analyzes cross-channel audience reach metrics for marketing, media research, and brand planning. It consolidates data from digital networks, social platforms, broadcast measurement services, and publisher panels to provide a unified view of exposure and overlap across channels.

Originating as a collaborative project among media researchers and analytics vendors, ReachDatas was established as a commercial platform in the early 2020s. It operates as a cloud-based service offering dashboards, data exports, and an application programming interface for integration with other analytics workflows.

Data sources include programmatic and social ad platforms, publisher panel data, and third-party measurement services. The platform performs deduplication and identity resolution to estimate unique reach, while applying privacy-preserving aggregation. Standard metrics include reach, frequency, gross rating points, and cross-channel overlap indicators.

Its architecture centers on modular data pipelines, cross-channel normalization, and attribute-based segmentation. Features commonly include dashboards, custom reporting, cohort analyses, scenario planning, and an API for programmatic access. Data governance and access controls are provided to support secure collaboration.

ReachDatas is used for media planning, campaign measurement, and performance benchmarking. It supports cross-channel attribution and optimization by comparing reach and frequency across bought and earned media, while highlighting gaps in reach coverage and audience overlap.

Industry use is tempered by data quality variability, differences in measurement conventions, and privacy constraints. The platform implements data governance policies, anonymization, retention limits, and consent management to address these issues.