Promiserace

Promiserace is an annual endurance race series that combines competitive running with pledge-based fundraising. Participants register for a race distance and simultaneously commit to a promise—such as raising funds for a charity, completing a health goal, or performing a community service task. The promise is tracked through an online platform and supported by sponsors and volunteers, linking athletic effort to social impact.

Races are typically held on urban routes and offer 5K, 10K, and half-marathon distances. Each participant’s pledge is visible to supporters, and milestones unlock digital badges and sponsor matching contributions. Local organizers coordinate permits, safety measures, and course management under a shared set of rules.

Promiserace was founded in 2012 in Riverbend by the nonprofit Unity Run to blend physical activity with charitable giving. It expanded to multiple regions in subsequent years, maintaining a centralized online pledging system while enabling regional committees to tailor events to local communities.

The umbrella body, Promiserace Foundation, provides branding standards, safety guidelines, and program evaluation. Regional chapters handle logistics, volunteers, and partnerships. Revenue primarily comes from participant fees, sponsorships, and donations directed to partner charities.

Supporters credit Promiserace with mobilizing volunteers and raising funds for education, health, and disaster relief. Critics note fundraising pressure on participants and concerns about privacy and the effectiveness of pledge incentives. The format has evolved to hybrid and virtual options to broaden access.