Printkosten

Printkosten is the total cost involved in producing printed materials, including both one-time setup and ongoing production costs. The term is often used in procurement, publishing, and corporate communications to estimate budgets and price per unit for printed items such as reports, brochures, flyers, or packaging.

The cost structure typically includes fixed costs (prepress work, plate making for offset, software, job setup, depreciation of equipment) and variable costs (paper stock, ink or toner, finishing, binding, folding, lamination, cutting, envelopes, delivery). Energy and labor also contribute.

Economies of scale: unit costs fall with higher volumes; digital printing may be cost-effective for short runs, while offset printing is more economical for large runs. Key drivers: paper quality (gsm, coating), color vs monochrome, print size, number of pages, finishing options, and waste due to misprints.

Cost calculation: total cost = fixed costs + (variable cost per unit × quantity). For budgeting, consider break-even and cost per page.

Practical considerations: supplier selection, standardization of formats, using standardized color profiles, proofing, and test prints. Understanding printkosten helps organisations compare options, optimize workflows, and manage expenses for marketing collateral, reports, packaging, and other printed goods.