Previsualise

Previsualise is a verb that means to form a mental image of something that is not yet present or that is being planned. It involves anticipating the outcome or appearance of an event, object, or situation before it actually occurs or is created. This cognitive process is often employed in creative fields such as filmmaking, writing, design, and even in everyday problem-solving.

In filmmaking, previsualization, often shortened to pre-vis, is a crucial step in the planning process. It involves creating rough 3D animations or storyboards that map out camera angles, character movements, and special effects for a scene. This allows directors and their teams to identify potential issues, refine their vision, and communicate their ideas effectively before costly principal photography begins. Writers might previsualise their characters and settings to better understand their motivations and the world they inhabit. Designers use previsualization to mentally walk through the user experience of a product or space.

The act of previsualizing helps to clarify intentions, anticipate challenges, and improve the efficiency of execution. It allows for a more deliberate and controlled approach to creation, reducing the likelihood of unexpected problems and ensuring that the final product aligns with the initial concept. It is a fundamental aspect of strategic thinking and creative foresight.