Prêtàporter

Prêtàporter (commonly written prêt-à-porter or ready-to-wear) refers to factory-made clothing, sold in finished condition and standardized sizes, intended for the mass market rather than for individual tailoring. The term originates from French and contrasts with haute couture, which denotes custom-fitted, often hand-made garments created for specific clients.

The modern prêt-à-porter industry emerged in the 20th century as advances in industrial production, textile manufacturing and distribution networks made affordable, fashionable garments widely available. Major fashion houses began producing ready-to-wear lines alongside haute couture, and seasonal prêt-à-porter collections became a fixture of international fashion weeks.

Characteristics of prêt-à-porter include standardized sizing, pattern-based production, use of cost-effective materials and techniques, and a focus on market trends and scalability. It spans a broad range of price points and qualities, from luxury designer diffusion lines to mass-market and so-called fast-fashion brands.

Distribution channels include department stores, specialty boutiques and e-commerce platforms. The sector plays a central role in global apparel trade and influences everyday dress, consumer behavior and branding strategies within the fashion industry.

Critiques of prêt-à-porter often address issues of environmental impact, labor conditions in manufacturing, and the cultural effects of rapid trend cycles. In response, segments of the industry emphasize sustainable materials, ethical sourcing, and slow-fashion approaches while retaining the practical advantages of ready-to-wear clothing.