Posttour

Posttour refers to the period after a concert tour has concluded, during which artists and teams conduct review, content creation, and planning for future projects. The term is common in music journalism and industry discussion, though it is not a formally standardized stage of artist development.

During the posttour phase, artists may engage in press interviews and media appearances to maintain visibility after the tour ends. They often release or assemble post-tour content such as live albums, concert films, or documentary summaries, and publish tour diaries or behind-the-scenes footage. Teams may update merchandising, coordinate reissues, or produce other material tied to the tour. In parallel, management and production personnel finalize financial settlements, review setlists and fan feedback, and begin drafting material for the next studio project or tour.

Posttour is strategically important for sustaining momentum between tours, re-engaging fans, and generating additional revenue through streaming, video releases, and merchandise. It also serves as a planning window for scheduling future activities, coordinating with record labels or promoters, and aligning marketing campaigns with upcoming releases or festival appearances. While practices vary by artist and genre, the posttour period generally emphasizes content delivery, financial reconciliation, and long-term planning aimed at maintaining relevance and audience engagement beyond a completed tour.