Pocophone

Pocophone, stylized as POCO in many markets, is a smartphone brand created by Xiaomi. The line was launched in 2018 to offer high-end specifications at affordable prices, focusing on flagship-level performance for a mid-range price.

The first device, the Pocophone F1, drew attention for its Snapdragon 845 processor, up to 8 GB of RAM, a 4000 mAh battery, and advanced cooling at a price far lower than typical flagships. The F1 established the brand’s value proposition and attracted a global following. In 2020, Xiaomi repositioned Pocophone as an independent brand under the POCO umbrella, aiming for faster product cycles and regional customization. Since then, POCO has released multiple lines, including X-series devices that emphasize high refresh rate displays and strong performance, and M-series models targeting more affordable pricing. The F-series continued with higher-end variants such as the F2 Pro, while the X-series broadened availability in global markets.

Poco devices are marketed primarily on price-to-performance, offering competitive hardware, solid battery life, and feature-rich software through MIUI with the Poco Launcher. Camera systems, charging speeds, and materials vary by model, with reviews often praising performance and value while noting that software updates and regional availability can vary.

Today, POCO operates as a global smartphone brand under Xiaomi, with devices sold in Europe, Asia, Africa, and the Americas. It maintains a portfolio aimed at balancing performance, features, and affordability, and continues to iterate with new models and regional offerings.