Pintapuolisuus
Pintapuolisuus is a Finnish term that directly translates to “pintessence” or “superficiality” in English. It denotes a focus on outward appearance or surface-level traits rather than deeper qualities or substantive aspects. The word is often used in social commentary to criticize attitudes or practices that prioritize visual or shallow impressions over meaningful content, authenticity, or practical value.
The origin of pintapuolisuus lies in the Finnish root “pinta,” meaning surface or exterior, combined with the
In everyday speech, pintapuolisuus may describe cosmetics advertising that emphasizes looks, online personas that are heavily
The term is commonly found in Finnish media, literary critiques, and sociological studies examining modern culture,