Piacrészesedés

Piacrészesedés refers to the portion of the total market for a particular product or service that is held by a specific company or brand. It is a key metric used to assess a company's competitive position and market power. A higher market share generally indicates greater success in attracting and retaining customers compared to competitors.

Market share can be calculated in several ways, most commonly by revenue or by volume. Revenue market share represents a company's total sales revenue as a percentage of the total market sales revenue. Volume market share represents the number of units sold by a company as a percentage of the total market sales volume. The choice of metric depends on the industry and the specific goals of the analysis.

Market share is influenced by various factors, including product quality, pricing strategies, marketing and advertising efforts, distribution channels, customer service, and brand reputation. Companies strive to increase their market share through innovation, aggressive marketing, mergers and acquisitions, and superior customer engagement.

While a high market share is often seen as a positive indicator, it is not always directly correlated with profitability. A company might have a large market share but low profit margins if it engages in aggressive price competition. Conversely, a company with a smaller market share might be more profitable if it targets a niche market with higher margins.

Tracking market share is essential for strategic planning, competitive analysis, and performance evaluation. It helps businesses understand their standing within their industry and identify opportunities for growth or potential threats from competitors.