Parfumao

Parfumao is a colloquial term in Brazilian Portuguese used to describe a perfume or fragrance that is highly intense, with strong sillage and long-lasting power. It is informal and not a formal classification in dictionaries, but it appears in consumer reviews, social media, and marketing copy to signal a notably potent scent.

Etymology and usage: the word is formed from perfume-related roots and the augmentative suffix -ão in Portuguese, yielding parfumão when spelled with tilde on the a. In everyday use parfumão or parfumao conveys emphasis on aroma, similar to phrases such as “super perfumado” or “fragrância forte.”

It typically features rich notes such as amber, vanilla, woods, musk, and resinous accords; it is designed to project and endure through daily life or special occasions. It is often contrasted with lighter, crisper scents described as fresh or airy. In reviews, parfumao can indicate either the fragrance's concentration—such as parfum extrait or eau de parfum—or simply the wearer's perception of its intensity.

The term is common in perfume communities, fashion blogs, and social media where enthusiasts discuss projection, longevity, and overall impact. It can be used descriptively or humorously to refer to personal favorites or particularly bold fragrances, and may influence how products are marketed or reviewed.

Related topics include perfume concentration, sillage, longevity, and olfactory notes.