PESTELPESTLEmallin

PESTELPESTLEmallin is a hypothetical framework used in strategic planning and business education to analyze macro-environmental and market factors by extending the conventional PESTEL model with an additional dimension named Mallin. The term combines PESTEL with Mallin, a fictional module created to emphasize interactions between external conditions and market dynamics that influence organizational strategy.

Origins and scope: There is no formal standard for PESTELPESTLEmallin; it appears in case studies, teaching materials, and speculative writings as a way to discuss deeper integration of external drivers. It is not a widely adopted method in professional practice.

Structure: The framework adds a Mallin axis to the standard seven-part PESTEL model. The dimensions are Political, Economic, Social, Technological, Environmental, Legal, and Mallin. Mallin is described as capturing market readiness, competitive dynamics, stakeholder networks, and institutional contexts that affect strategy.

Methodology and use: Analysts map evidence to each dimension, score severity or opportunity, and synthesize results to inform scenario planning, risk assessment, and strategic option selection. The approach encourages cross-dimension thinking and helps reveal interdependencies that a pure PESTEL analysis might miss.

Limitations: Because it is fictional and variably defined, there is no standardized protocol or benchmarking, which can hinder comparability and practical application. It may also cause confusion with established PESTEL analyses if not clearly framed.

See also: PESTEL analysis, strategic planning, scenario planning.