Outbrain

Outbrain is a multinational online advertising company that operates a content discovery platform. The company specializes in native advertising, delivering sponsored content and recommended articles within publisher sites to drive engagement and traffic for advertisers while generating revenue for publishers. Outbrain positions itself as a provider of a content recommendation engine that uses algorithms and user signals to rank and display content.

Outbrain was founded in 2006 by Ori Biran and Yaron Galai in Israel. It later established a headquarters in New York and expanded to become a global network with offices across North America, Europe, and the Asia-Pacific region. The platform is designed to connect publishers seeking monetization with advertisers aiming to reach readers through contextual recommendations.

Publishers integrate the Outbrain widget on their sites, and the platform serves recommendations to readers in exchange for a revenue share. Advertisers purchase placements through Outbrain’s offerings, commonly cited under the Amplify product, bidding to promote their content. The system uses machine learning and user data to optimize outcomes such as clicks and engagement, with pricing typically based on cost-per-click or cost-per-impression models, depending on the agreement.

Outbrain is regarded as one of the leading native advertising networks, often mentioned alongside Taboola. It serves a global catalog of publishers and advertisers and has faced scrutiny typical of the digital advertising industry, including questions about transparency of sponsored content and privacy practices.