Nézetid

Nézetid is a Hungarian term used in media analytics to denote the amount of time viewers spend watching content. It serves as a measure of audience engagement alongside metrics such as reach and impressions, and is commonly reported for video, streaming, and online broadcasts.

Etymology and usage notes: the word is formed from nézet (view) and idő (time). The canonical Hungarian term is nézetidő, but nézetid is sometimes used as a shortened form in datasets or informal contexts. In practice, both spellings may appear in Hungarian-language analytics literature and platform documentation.

Measurement and interpretation: nézetidő can refer to different but related concepts depending on the source. It may denote the total watch time aggregated across all views, or the average watch time per viewer or per viewing session. It is often expressed in minutes or seconds and can be reported per video, per channel, or per campaign. As with other engagement metrics, it is most informative when interpreted together with context such as audience size, completion rate, and viewing intensity.

Applications and limitations: platforms and publishers use nézetidő to assess content performance, compare titles, and guide editorial or marketing decisions. Limitations include effects from autoplay behavior, multi-device viewing, and replaying, which can inflate the metric if not properly normalized. Accurate interpretation requires clear definitions of what constitutes a viewing session and how partial views are counted.

See also: nézettség (viewership), megtekintési idő, watch time.