Nonretouched

Nonretouched is a term used in photography and media to indicate that an image has not been digitally altered after capture to modify the subject’s appearance. It implies that the original capture, including lighting, makeup, and pose, is presented without post-production edits that remove blemishes, reshape features, smooth skin, or otherwise change how a person or scene looks. Small adjustments in-camera, such as exposure or white balance, are not considered retouching in this context; but the label generally refers to after-shot modifications rather than initial shooting choices.

The term is commonly used in fashion, beauty advertising, journalism, and social media to signal authenticity or realism. A nonretouched image is usually presented as either captured or minimally processed for technical quality, without manipulation of body shape, skin texture, colors, or other perceptual elements of the subject. It contrasts with retouched or heavily edited images in which elements are added, removed, or altered for aesthetic or narrative reasons.

Usage and perception of nonretouched images have implications for discussions about body image, ethics, and transparency in media. Campaigns and publications may use the label to address concerns about unrealistic beauty standards or to convey a commitment to honesty and consent in representation. However, the meaning of nonretouched can vary by context and jurisdiction, and some claimed nonretouched images may still involve certain adjustments during processing or display.

See also: Retouching, Photo editing, Image ethics, Photojournalism.