Myyntitoimien

Myyntitoimien (sales activities) is a Finnish term referring to the set of actions undertaken to sell products or services and generate revenue. In business practice, the concept covers planning, execution, and management of sales processes and the resources allocated to them. It is often contrasted with marketing, which aims to create demand.

Its scope includes lead generation and qualification, outreach and meetings, product demonstrations or presentations, proposal development, price negotiations, contract management, order processing, and delivery coordination, as well as after-sales support and relationship management. The term can refer to activities carried out by a company’s own sales force or by channel partners, depending on the organization.

Organizationally, myyntitoimien may involve inside sales, field sales, account management, sales engineering, and sales support. A typical process uses a sales funnel or pipeline with stages such as prospecting, qualification, proposal, negotiation, and closing, complemented by forecasting and territory or account management.

Key performance indicators for sales activities include pipeline value, win rate, average deal size, sales cycle length, forecast accuracy, and customer retention or lifetime value. Technology such as customer relationship management (CRM) systems, marketing automation, and ERP integration support these activities.

Effective management of myyntitoimien relies on alignment with marketing, high-quality data, ethical conduct, and ongoing training. The specifics vary by industry, market segment, and business model (B2B versus B2C), but the core aim remains converting potential interest into sustainable customer relationships.