Myyntijohtaja

Myyntijohtaja is a senior executive responsible for the strategy, leadership, and performance of a company’s sales function. In Finnish companies, the role is commonly equivalent to a sales director or head of sales and typically reports to the CEO or COO. The position combines strategic planning with hands-on leadership of the sales organization.

Responsibilities include developing and implementing the sales strategy to meet revenue targets, budgeting and forecasting, and directing the sales process. The myyntijohtaja manages and develops the sales team, oversees key account management and channel or partner sales, and sets pricing and discount policies. The role also involves coordinating with marketing, product, and finance to maximize revenue and customer value, as well as negotiating major contracts and ensuring effective use of customer relationship management systems.

Scope and metrics: the role may cover domestic and international markets, B2B or B2C depending on the company, with emphasis on new customer acquisition, retention, and expanding account value. Common KPIs include revenue growth, quota attainment, gross margin, customer lifetime value, and churn. The position requires strong leadership, negotiation, and analytical skills, with a data-driven approach to forecasting and territory planning.

Qualifications: typically a university degree in business, marketing, or a related field, and substantial experience in sales leadership with a proven track record of revenue growth. Skills include strategic thinking, people management, communication, and proficiency with CRM and analytics tools. Knowledge of the Finnish market is common, with fluency in Finnish and often English.

Career context: the myyntijohtaja is part of the executive management team and may be involved in overall business strategy and cross-functional initiatives. In smaller firms the role can be combined with other responsibilities; in larger organizations it may be a standalone executive role or part of a broader commercial leadership, such as Chief Commercial Officer.