Multimediehistoriefortelling

Multimediehistoriefortelling, or multimedia storytelling, is the practice of telling stories by integrating multiple media forms. It combines text, images, audio, video, graphics and interactive elements to create an experience that can be accessed across devices and tailored by user choices.

The term is used in Danish and Norwegian contexts and arose with digital media in the late 20th century. It covers linear multimedia presentations as well as nonlinear interactive narratives and transmedia storytelling, in which a single story unfolds across several channels with complementary parts.

Core elements include a coherent narrative, deliberate media integration, and user interaction. Interactivity may involve branching paths, choices, maps, timelines, quizzes or AR overlays. Good design emphasizes accessibility, usability, and a smooth progression through media.

Applications span journalism and documentary projects, education and training, marketing and branding, games and entertainment, and cultural heritage initiatives.

Production typically follows concept development, scripting, media creation, interactive design, integration with web or app platforms, testing and deployment. Evaluation focuses on engagement, comprehension and user experience.

Challenges include ethical considerations, accuracy, copyright, and equal access to technology, as well as the risk of information overload or fragmentation of the narrative.

The outlook for multimediehistoriefortelling includes AI-assisted authoring, data-driven personalization, and immersive formats such as virtual and augmented reality, while preserving core storytelling principles.