Motivanalyse

Motivanalyse, or motivation analysis, is a systematic examination of the determinants and dynamics of motivation within individuals or groups. It aims to explain why people initiate, sustain, and terminate actions, and how motivation influences performance, learning, and engagement. The concept is used in psychology, education, management, marketing, and health research.

Conceptual foundations distinguish intrinsic motivation (doing a task for its own sake) from extrinsic motivation (driven by external rewards). The analysis may draw on established theories such as self-determination theory, expectancy-value theory, and traditional content and process theories of motivation, while also considering situational and contextual factors.

Methodologically, Motivanalyse combines qualitative and quantitative approaches. Data sources often include surveys and motivation scales, interviews, focus groups, and behavioral or performance data. Analyses may range from statistical modeling to thematic coding and cross-case synthesis. The aim is to identify drivers, barriers, goals, and perceptions that shape motivation.

Applications include improving employee engagement and persistence, enhancing student motivation and achievement, guiding consumer research, and informing health interventions. Based on findings, organizations or educators design targeted strategies such as goal setting, feedback, autonomy-supportive practices, or reward structures.

Limitations include potential biases in self-report data, cultural variability, and difficulties establishing causality. Robust Motivanalyse uses triangulation, longitudinal designs, and careful interpretation to support valid inferences.

See also: motivation theory, psychometrics, program evaluation.