Mikrosites

Mikrosites, also written as micro-sites, are small, standalone websites created to fulfill a specific objective or campaign. They are typically distinct from a company's main website, offering a focused experience with limited content and navigation.

Mikrosites are used for product launches, promotional campaigns, events, or experiential marketing. They allow brands to tailor design, messaging, and user flow to a particular audience, without altering the main site. They may reside on a dedicated domain or as a subdomain and are often optimized for a single call to action.

Common characteristics include a narrow scope, concise content, and a limited set of pages or a single landing page. They emphasize conversions or data capture, feature streamlined navigation, fast load times, and responsive design. They may be built on a content management system, a static site generator, or a landing page tool, and are typically tracked with analytics to measure engagement and outcomes.

Lifecycle and maintenance: mikrosites can be short-lived or evergreen; plan for domain management, redirects, and archive or re-use. They should comply with accessibility and privacy standards and align with branding guidelines to avoid confusion with the main site.

Benefits and limitations: advantages include targeted messaging, faster development, and easier experimentation; downsides include potential fragmentation of the brand experience and maintenance overhead if many mikrosites exist, as well as potential SEO considerations due to content duplication or split authority.