Mfollowed

Mfollowed is a cross-platform follower management and analytics service designed for creators and brands to monitor and engage with their audiences across major social networks. The service aggregates follower data from supported platforms into a single dashboard, providing insights into audience composition, engagement patterns, and content performance. Its goal is to help users grow authentic reach while maintaining alignment with platform terms.

Key features include a unified analytics core that tracks follower growth, engagement rate, and post impact; audience segmentation tools that categorize followers by demographics, activity, and interests; and actionable recommendations for content optimization. The platform also offers moderation and workflow tools, such as comment management, collaboration features for teams, and scheduling integrations with supported networks. Automation capabilities emphasize policy-compliant actions, such as suggested engagement prompts and non-spammy outreach, while enabling users to identify inactive accounts or suspicious follower activity for pruning if desired.

Mfollowed emphasizes data privacy and security. It relies on secure connections via OAuth and API integrations with partner networks, stores data in encrypted form, and provides users with controls over what data is shared and how it is used. The provider states that data handling adheres to applicable privacy laws and platform terms and includes options to export or delete data upon user request.

Development and reception: Mfollowed was developed by Mflow Technologies, with a beta release in the early 2020s and a broader rollout to multiple networks in subsequent years. Analysts describe it as a comprehensive tool for audience management, while experts caution that metrics should be interpreted carefully and used in conjunction with qualitative insights.