Mehujuomien

Mehujuomien is the genitive plural form of mehujuomat, a Finnish category of beverages commonly translated as “juice drinks.” The term names drinks that are based on fruit juice but typically contain added water and other ingredients, rather than being 100% juice.

In practical terms, mehujuomien are often produced by diluting fruit juice with water and adding sugar, sweeteners, acids, and natural or artificial flavors. They are distinguished from 100% juice (mehu), which contains no added water or other ingredients beyond the fruit itself, and from nectars, which have a higher fruit content and may have different regulatory definitions. The content of actual juice in mehujuomien can vary widely, ranging from small to moderate percentages depending on the product and market regulations.

Production usually involves sourcing fruit juice or concentrate, combining it with water and additives, pasteurization for safety, and packaging in cartons or bottles. Labeling typically indicates the percentage of fruit juice, whether the product is from concentrate, and any sugar or sweetener content. In Finland and the wider European market, mehujuomien are popular as everyday beverages and are frequently marketed with flavors based on berries, citrus, and other fruits.

Cultural context shows mehujuomien as a common, family-friendly option in Finnish households, often consumed in school lunches, at meals, or as a refreshment. Trend directions include lower-sugar variants, organic options, and products targeting children.