Mediatuote
Mediatuote is a term used in Finnish media discourse to denote a media product—an artifact designed for consumption by audiences. The concept covers a wide range of content and formats, including television programs, films, online videos, radio programs, podcasts, websites, apps, and other digital offerings. A mediatuote combines content with packaging, branding, distribution channels, and a monetization model, and is treated as a unit that can be marketed, licensed, and evaluated on its performance.
Key characteristics include audience targeting, format and genre, narrative or informational quality, user experience, and accessibility
Performance is assessed using metrics such as reach, audience engagement, completion rate, dwell time, and revenue.
See also: content strategy, media asset, media product, digital content, audience measurement.