Mediamyynnissä

Mediamyynnissä is a Finnish term used in the advertising and media industry to describe the state, activity, or personnel involved in media sales. The word is formed from media, myynti (sales), and the locative suffix -ssä, roughly translating to “in media sales.” In Finnish business usage, mediamyynnissä can refer to a person who works in advertising sales, a sales team, a department, or the act of selling advertising space across various media channels.

In practice, someone in mediamyynnissä is typically responsible for identifying potential clients, presenting media kits, negotiating rates and campaign terms, and packaging and selling advertising across platforms such as print, broadcast, and digital media. The role often involves coordinating with media planning, creative, and analytics teams to ensure campaigns meet client objectives, as well as monitoring delivery and reporting results to advertisers.

The term is most common in Finnish-language industry communications, job postings, and internal discussions rather than in general language use. It is not a formal job title in every organization but serves as a descriptive label for those working within the advertising sales function. As the media landscape evolves, mediamyynnissä increasingly encompasses digital inventory, programmatic buying, and cross-channel campaigns, reflecting broader trends in advertising sales and media planning.

See also: Advertising sales, Media planning, Finnish advertising industry terminology.