Mainostuotanto
Mainostuotanto refers to the production of advertising content, typically commissioned by advertisers or advertising agencies. It encompasses the creative concept development, pre-production planning, production (shooting and recording), and post-production processes that result in finished commercials or promotional media. The term is used in Finland to describe a service line offered by specialized production companies and often integrated with the broader advertising industry.
Key elements include concept and script development; storyboards; casting and location scouting; filming (which may involve
The production process typically follows a brief from the client, including target audience, message, budget, and
In the Finnish market, mainostuotanto is closely linked to mainostoimistot (advertising agencies) and media houses. Production