MAXQDA

MAXQDA is a computerized qualitative data analysis (QDA) software package developed by VERBI Software GmbH. It supports qualitative and mixed methods research, allowing researchers to organize, code, annotate, and analyze text data and multimedia data such as transcripts, field notes, interviews, images, audio, and video.

The software runs on Windows and macOS and offers multiple editions, including MAXQDA Standard, MAXQDA Plus, and MAXQDA Analytics Pro. Analytics Pro adds integrated statistical tools and connections to external statistics software; the suites support quantitative coding, code frequency, cross-tabulations, and data visualization for mixed-method studies.

Key features include a hierarchical code system with color coding, memos and annotations, search and retrieval, and visualization tools such as Code Matrix Browser and Code Relations Browser. It supports team collaboration via MAXQDA Cloud and project sharing, as well as templates and reporting options. Users can import data from a variety of sources and export results to Word, Excel, SPSS, or HTML/PDF reports.

MAXQDA is widely used in social sciences and humanities, education, market research, and policy analysis. It is known for its comprehensive feature set and long-standing presence in qualitative analysis software, though it can be resource-intensive and has a learning curve. The company provides training, tutorials, and customer support.