Loppukeräys

Loppukeräys is a Finnish term for a final fundraising drive conducted by a nonprofit organization or association. It is typically used after a main fundraising campaign and aims to raise additional donations to reach a target, cover a shortfall, or fund a specific project. The emphasis is on mobilizing supporters for a last push and making a final appeal before a campaign period ends.

Practices and timing vary, but loppukeräykset often occur in late autumn or during the holiday season when charitable giving tends to increase. Campaigns commonly use multiple channels, including direct mail, email appeals, social media, events, and online donation pages. The messaging focuses on urgency, impact, and the relationship between donor support and the organization’s goals.

Context and use differ across sectors. Churches, schools, student unions, humanitarian organizations, and other nonprofits may organize a loppukeräys as part of their annual fundraising cycle or to support a particular project or emergency appeal. While the term describes the purpose of the drive, it is not a separate legal category in itself.

Regulatory and ethical considerations apply. In Finland, fundraising activities are governed by applicable laws and guidelines designed to ensure transparency, proper use of funds, and accurate accounting. Some fundraising activities may require permits, and organizations are expected to disclose how donations will be used and to provide receipts and reports to donors and authorities. Overall, loppukeräys is a practical fundraising tactic within the broader framework of nonprofit accountability.