Lokalizasyon

Localization is the process of adapting a product or content for a specific local market or language group. It goes beyond direct translation to address language, cultural norms, regulatory requirements, and technical compatibility, with the aim of ensuring accurate communication and usable experiences for local users.

Localization differs from translation. Translation converts text from a source language to a target language, while localization includes translation plus adaptation of user interfaces, graphics, currencies, date formats, measurement units, and culturally sensitive references. Internationalization (i18n) is the preparatory design work that makes localization possible at scale.

Scope and components include software, websites, mobile apps, games, multimedia, and marketing materials. Localization relies on linguistic assets such as glossaries and style guides, and on engineering assets such as resource files and strings. Tools like computer-assisted translation and translation memories support consistency and efficiency.

Process and workflow typically involve planning, extracting localizable content, translating and localizing assets, re-integrating them into the product, and conducting quality assurance. Linguistic QA checks terminology and style, while functional QA tests behavior in the target locale. Pseudo-localization and locale-specific testing help catch issues early.

Benefits include expanded reach, improved user satisfaction, and higher conversion in target markets. Challenges cover cost, timelines, legal compliance, and the need for ongoing updates. Standards and best practices—such as ISO 17100 for translation services and localization project management guidelines—help ensure quality and consistency.