Liiketoimintalinjaa

Liiketoimintalinjaa, also known as a business model canvas, is a strategic management tool used by entrepreneurs and business strategists to define, design, challenge, invent, and pivot their business models. It was developed by Alexander Osterwalder and Yves Pigneur in 2010. The canvas consists of nine building blocks, each representing a key aspect of a business model. These blocks are:

1. Customer Segments: The different groups of people or organizations an enterprise aims to reach and serve.

2. Value Propositions: The bundle of products and services that create value for a specific customer segment.

3. Channels: How a company communicates with and reaches its customer segments to deliver a value proposition.

4. Customer Relationships: The types of relationships a company establishes with specific customer segments.

5. Revenue Streams: The cash a company generates from each customer segment.

6. Key Resources: The most important assets required to make a business model work.

7. Key Activities: The most important things a company must do to make its business model work.

8. Key Partnerships: The network of suppliers and partners that make the business model work.

9. Cost Structure: All costs incurred to operate a business model.

The business model canvas is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It is often used as a learning tool, to develop new business models, and to communicate a business model to others. It is also used to identify gaps in the business model and to plan for future growth. The canvas is a flexible tool that can be adapted to different industries and business models. It is a valuable tool for entrepreneurs, business strategists, and managers to understand and design their business models.