Leserschaft
Leserschaft is a term used in publishing and media to describe the set of people who read or have access to a particular publication, such as a newspaper, magazine, book, or digital platform. It encompasses both the primary readers, who actively engage with the content, and pass-along readers who read copies shared by others. The concept focuses on readership rather than ownership alone, and it is often distinguished from the target audience (Zielgruppe) which denotes the intended or marketed group.
In media research, Leserschaft is measured and analyzed to assess reach and impact. Key components include
Practical use of the concept appears in advertising, market research, and editorial planning. Advertisers rely on