Lancôme

Lancôme is a French luxury cosmetics house known for its skincare, makeup, and fragrances. The brand was founded in 1935 by Armand Petitjean in Paris and quickly established an international reputation for premium beauty products. In 1964, Lancôme became a subsidiary of L'Oréal, one of the world’s largest cosmetics companies, and it remains part of the group today. The brand’s identity is closely associated with the rose, which appears in its logo and packaging.

Lancôme offers a wide range of products across skincare, makeup, and fragrances. Its skincare lines include anti-aging serums and moisturizers, with Génifique and Absolue among its well-known ranges. In makeup, Lancôme is recognized for foundations, mascaras, and lip products, including long-wearing formulas such as Teint Idole Ultra Wear. The brand also produces a number of fragrances, with La Vie Est Belle being one of its most widely known scents.

Global distribution is a key aspect of Lancôme’s business, with products sold through department stores, specialty retailers, and standalone boutiques, as well as online. The company emphasizes research and development, collaborating with dermatologists and scientists to advance skincare science. Lancôme also communicates sustainability efforts, including packaging improvements and responsible sourcing. Overall, Lancôme positions itself as a luxury beauty brand with a broad portfolio and a long-standing presence in international markets.