Käyvyysanalyysi

Käyvyysanalyysi, often translated as viability or profitability analysis, is a structured approach used in business, product management, and financial decision making to evaluate whether a proposed project, product, or investment is likely to succeed. The technique typically involves gathering detailed requirements, estimating the costs and resources needed, and identifying potential risks. These inputs are used to calculate the expected return on investment, break‑even point and other key financial metrics. In addition to purely financial considerations, many analysts also include qualitative factors such as market demand, competitive landscape, regulatory hurdles and technological feasibility. The result is a documented assessment that can be presented to stakeholders to support decision making. Käyvyysanalyysi is often applied in product development to decide whether a new feature or product line should be built, in capital budgeting to rank projects, and in cost‑benefit studies for public projects. The method helps organizations avoid costly failures by making informed choices early and prioritising initiatives that deliver the greatest value. The approach is recognised for its systematic nature and for providing a solid evidence base that balances quantitative analysis with strategic judgment.