Kundesegment
Kundesegment refers to a subset of potential customers within a market who share similar characteristics and are likely to respond in a similar way to a company’s value proposition and marketing tactics. In business planning, identifying kundesegment helps the organization tailor its products, messages and channels to meet the needs of specific groups, rather than treating the market as a single, homogeneous audience. After segmenting the market, a company typically selects one or more segments to target and then positions its offering accordingly.
Common segmentation variables include demographic factors (age, gender, income), geographic factors (region, climate, urban versus rural),
Process and outcomes: define the market and objectives, collect relevant data, create segments, evaluate each segment