Kudosinsinööritys

Kudosinsinööritys refers to the process of designing, developing, and manufacturing products or systems specifically to earn public praise, admiration, or recognition, rather than solely focusing on practical function, user needs, or market viability. This approach prioritizes the aesthetic, emotional, or symbolic appeal of a product to generate positive public sentiment and media attention.

The concept often implies that a significant portion of the engineering and design effort is directed towards creating a perception of innovation, prestige, or groundbreaking achievement. This can manifest in features that are visually striking, technologically ambitious but perhaps not entirely necessary for the core function, or marketed with an emphasis on exclusivity or aspirational qualities. The goal is to create a buzz, attract positive reviews, and build a strong brand image, even if the tangible benefits to the end-user are secondary.

While not inherently negative, "kudosinsinööritys" can be seen as a critique of design or engineering practices that prioritize superficial impressiveness over substance. It suggests a potential disconnect between the resources invested and the actual value delivered to the consumer or the problem being solved. Companies engaging in this practice might be aiming for short-term gains in brand reputation or market positioning through perceived excellence.